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fathom

12 stories tagged fathom on EV Digest.

Ford Names Sub-$30,000 Electric Pickup 'Fathom,' Targets Early 2025 US Launch

Ford has officially revealed "Fathom" as the name for its upcoming entry-level electric pickup, which will launch in the U.S. in early 2025 with an anticipated starting price below $30,000. Developed by a specialized "skunkworks" team in California, the Fathom promises a spacious interior and advanced technology built on Ford's new, cost-effective Universal EV platform.

August 6, 2026Autocar (UK)Ford

Ford Unveils Affordable Fathom Electric Pickup Starting Under $29,000

Ford has officially revealed its latest electric pickup, the Fathom, positioning it as a highly accessible option in the EV truck market. Priced from $28,350, the Fathom aims to appeal to a broader consumer base, especially since this price point doesn't rely on federal tax credits for affordability. This new model will be the first to utilize Ford's Universal EV Platform, signifying a strategic shift towards more budget-friendly electric offerings.

August 6, 2026ElectrekFord

Ford's Entry-Level Electric Pickup to Be Called 'Fathom,' Starting Under $30,000

Ford is reportedly naming its new affordable electric pickup truck the 'Fathom,' positioning it as a compact and accessible option for EV buyers. With an anticipated starting price of just under $30,000, this new model aims to expand Ford's electric vehicle lineup beyond the full-size F-150 Lightning, targeting a broader market segment seeking a more budget-friendly EV truck.

August 6, 2026Road & TrackFord

Ford Fathom EV Teased for 2028 Launch

Ford is reportedly working on a new electric vehicle, the Fathom, anticipated to debut in 2028. While details remain scarce, this upcoming model signals Ford's continued commitment to expanding its EV lineup beyond current offerings like the F-150 Lightning and Mustang Mach-E. The Fathom is expected to carve out a new niche for the automaker in the evolving electric market.

August 6, 2026Car and DriverFord