Ford 'Fathom' EV Pickup Set for 2027 Launch with Sub-$30,000 Starting Price

Ford is preparing to introduce its new electric pickup truck, reportedly named 'Fathom,' in early 2027, with production slated for Q1 at its Louisville Assembly plant. This new EV aims to significantly lower the entry barrier for electric trucks with an aggressive starting price of just $28,350. The 'Fathom' promises to deliver more than affordability, signaling Ford's commitment to expanding its EV pickup portfolio.