Ford Fathom Electric Truck Reportedly Targeting Under $30,000 Price Point
NAFord
Ford is reportedly developing an all-electric pickup truck, dubbed the 'Fathom,' with an ambitious target price starting below $30,000. This new model aims to expand Ford's EV truck lineup beyond the F-150 Lightning, potentially making electric pickups more accessible to a broader market and competing with future compact EV trucks.
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