Ford Prepares for 'Fathom' EV Pickup Launch to Reshape Its Electric Vehicle Strategy

Ford is reportedly working on a new entry-level electric pickup truck, codenamed 'Fathom,' which executives hope will help revitalize the automaker's EV business. This affordable model is seen as a critical opportunity for Ford to deliver a successful and profitable EV, addressing past challenges in its electric vehicle division and appealing to a broader market segment.