Ford Developing Sub-$30,000 Electric Pickup, Codenamed 'Fathom,' to Compete with Chinese EVs

Ford is reportedly working on a new electric pickup truck, internally dubbed 'Fathom,' with an aggressive target price below $30,000. This strategic move aims to directly challenge the influx of low-cost Chinese EVs entering the global market and expand EV adoption by offering a more affordable option to mainstream consumers.