Ford Previews Affordable Electric Fathom Pickup with Sub-$30,000 Starting Price

Ford has revealed the Fathom, an upcoming mid-size electric pickup truck aimed at an accessible price point, with an estimated MSRP starting under $30,000. This new model signifies the automaker's strategy to expand its EV truck offerings beyond the full-size F-150 Lightning, targeting a broader consumer base with a more compact and budget-friendly option.