Ford Opens Pre-Order Invitations for Upcoming $30,000 Fathom Electric Pickup

Ford is now accepting pre-order invitations for its rumored new electric pickup, the Fathom, signaling an expansion of its EV truck lineup. Priced at an accessible $30,000, this model aims to cater to a broader market segment than the existing F-150 Lightning. Prospective buyers can sign up to receive an invitation to place an early reservation for the vehicle.