Ford's Entry-Level Electric Pickup to Be Called 'Fathom,' Starting Under $30,000

Ford is reportedly naming its new affordable electric pickup truck the 'Fathom,' positioning it as a compact and accessible option for EV buyers. With an anticipated starting price of just under $30,000, this new model aims to expand Ford's electric vehicle lineup beyond the full-size F-150 Lightning, targeting a broader market segment seeking a more budget-friendly EV truck.