Ford Aims for 100,000 Fathom EV Truck Sales in First Year, Targeting $30K Price Point

Ford is reportedly setting an ambitious goal to sell 100,000 units of its new Fathom electric pickup truck within its debut year, positioning it as a potential top EV seller in the U.S. This aggressive target suggests Ford is looking to capture a significant share of the electric truck market with an anticipated competitive price tag around $30,000.