Ford Names Sub-$30,000 Electric Pickup 'Fathom,' Targets Early 2025 US Launch

USFord

Ford has officially revealed "Fathom" as the name for its upcoming entry-level electric pickup, which will launch in the U.S. in early 2025 with an anticipated starting price below $30,000. Developed by a specialized "skunkworks" team in California, the Fathom promises a spacious interior and advanced technology built on Ford's new, cost-effective Universal EV platform.

Daily Newsletter

Get EV news delivered to you.

EV Digest delivered to you each morning. Free. Unsubscribe anytime.

Read the original
Autocar (UK)

EV Digest summarizes news in our own words and links to the original publisher. We do not republish full articles.

Share FacebookX LinkedIn
Daily Newsletter

Get EV news delivered to you.

EV Digest delivered to you each morning. Free. Unsubscribe anytime.