Ford Unveils Affordable Fathom Electric Pickup Starting Under $29,000

Ford has officially revealed its latest electric pickup, the Fathom, positioning it as a highly accessible option in the EV truck market. Priced from $28,350, the Fathom aims to appeal to a broader consumer base, especially since this price point doesn't rely on federal tax credits for affordability. This new model will be the first to utilize Ford's Universal EV Platform, signifying a strategic shift towards more budget-friendly electric offerings.