Ford Unveils New Mid-Size Electric Pickup, the Fathom, Starting at C$42,690

Ford has officially named its forthcoming mid-size electric pickup, the 'Fathom,' with a starting price set at C$42,690. This new EV is designed to offer more passenger space than a RAV4 and will be eligible for Canada's federal EV rebate programs, with pre-orders opening in early 2027. The Fathom aims to expand Ford's electric truck offerings to a broader market segment.