3 stories tagged ranchero on EV Digest.
Ford is reportedly considering bringing back the iconic Ranchero nameplate, potentially as an electric or plug-in hybrid pickup for the 2028 model year. This move would blend classic Ford heritage with its aggressive electrification strategy, targeting a growing market for compact and mid-size trucks.
Ford is reportedly planning a new compact electric pickup truck to launch around 2028, aiming for an accessible $30,000 price point. While details remain sparse, speculation suggests this new EV might resurrect the iconic Ranchero nameplate from Ford's past. This potential entry into the affordable electric truck segment could significantly expand EV adoption.
Ford is developing a new compact battery-electric truck, expected to debut for the 2028 model year with a target price under $30,000. Recently captured spy photos provide an initial look at the vehicle, which some speculate could revive the classic 'Ranchero' nameplate. This new model will aim to broaden Ford's EV pickup offerings beyond the larger F-150 Lightning.
