New Spy Shots Offer Glimpse of Ford's Upcoming Sub-$30,000 Electric Pickup

Ford is developing a new compact battery-electric truck, expected to debut for the 2028 model year with a target price under $30,000. Recently captured spy photos provide an initial look at the vehicle, which some speculate could revive the classic 'Ranchero' nameplate. This new model will aim to broaden Ford's EV pickup offerings beyond the larger F-150 Lightning.