Ford Eyes 2028 Launch for Electrified $30,000 Pickup, Potentially Reviving Ranchero Name

Ford is reportedly planning a new compact electric pickup truck to launch around 2028, aiming for an accessible $30,000 price point. While details remain sparse, speculation suggests this new EV might resurrect the iconic Ranchero nameplate from Ford's past. This potential entry into the affordable electric truck segment could significantly expand EV adoption.