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pif

4 stories tagged pif on EV Digest.

Market

Saudi EV Manufacturer Ceer's Funding Under Scrutiny Amid PIF's Shifting Commitments

Ceer, Saudi Arabia's ambitious electric vehicle venture, claims to be fully funded until 2040 by the Public Investment Fund (PIF). However, recent actions by the PIF, including withdrawing support for LIV Golf, raise questions about the long-term certainty of such commitments in the kingdom's investment landscape. The comparison prompts a closer look at the stability of funding for major Saudi projects.

September 28, 2026·Autocar (UK)·Ceer
Models

Saudi Arabia Unveils Ceer, Its First Domestic EV Brand with Bold Electric SUV

Ceer Automotive, Saudi Arabia's inaugural electric vehicle manufacturer, has launched with an ambitiously styled electric SUV, marking a significant step in the kingdom's Vision 2030 plan to diversify its economy beyond oil. A joint venture between Saudi Arabia's Public Investment Fund (PIF) and Foxconn, Ceer aims to ignite a domestic automotive industry and plans a range of up to seven models for potential global sales by 2030.

September 21, 2026·Autocar (UK)·Ceer
Models

Saudi Arabia Unveils New EV Brand Ceer with Ambitious Production and Global Sales Goals

Saudi Arabia's Public Investment Fund (PIF), in collaboration with Foxconn, has launched Ceer, the kingdom's first domestic EV brand. Part of the Vision 2030 initiative to diversify the economy, Ceer plans to introduce seven distinct EV models by 2030, including a radical SUV and saloon, with aspirations for global sales. This move aims to establish Saudi Arabia as a significant player in the electric vehicle manufacturing sector.

September 21, 2026·Autocar (UK)·Ceer
Models

Saudi Arabia Unveils Ceer, Its First Domestic EV Brand with Radical Designs

Saudi Arabia has officially launched Ceer, its first national electric vehicle manufacturer, showcasing a distinctively styled SUV and coupe as its inaugural models. Backed by the Public Investment Fund (PIF) and partnered with Foxconn, Ceer aims to diversify the kingdom's economy beyond oil and establish a new automotive manufacturing hub in the region.

September 21, 2026·Autocar (UK)·Ceer
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