Saudi Arabia Unveils Ceer, Its First Domestic EV Brand with Bold Electric SUV
MEACeer
Ceer Automotive, Saudi Arabia's inaugural electric vehicle manufacturer, has launched with an ambitiously styled electric SUV, marking a significant step in the kingdom's Vision 2030 plan to diversify its economy beyond oil. A joint venture between Saudi Arabia's Public Investment Fund (PIF) and Foxconn, Ceer aims to ignite a domestic automotive industry and plans a range of up to seven models for potential global sales by 2030.
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