Saudi Arabia Unveils New EV Brand Ceer with Ambitious Production and Global Sales Goals

Saudi Arabia's Public Investment Fund (PIF), in collaboration with Foxconn, has launched Ceer, the kingdom's first domestic EV brand. Part of the Vision 2030 initiative to diversify the economy, Ceer plans to introduce seven distinct EV models by 2030, including a radical SUV and saloon, with aspirations for global sales. This move aims to establish Saudi Arabia as a significant player in the electric vehicle manufacturing sector.