Ford Names Sub-$30,000 Electric Pickup 'Fathom,' Targets Early 2025 US Launch
Ford has officially revealed "Fathom" as the name for its upcoming entry-level electric pickup, which will launch in the U.S. in early 2025 with an anticipated starting price below $30,000. Developed by a specialized "skunkworks" team in California, the Fathom promises a spacious interior and advanced technology built on Ford's new, cost-effective Universal EV platform.