5 stories tagged sales-targets on EV Digest.
Ford is reportedly targeting a significant sales volume for its upcoming Fathom electric pickup truck, aiming to deliver 100,000 units within the first year of production. This aggressive goal would place the Fathom alongside established EV players and mark a major expansion of Ford's electric truck offerings beyond the F-150 Lightning.
Amidst financial pressures and slower-than-expected EV adoption, the UK's automotive sector is urging the government to temper its ambitious Zero Emission Vehicle (ZEV) mandate. Carmakers argue that current targets are proving unsustainable, necessitating a review to safeguard domestic production and investment in electric vehicles. The debate highlights the delicate balance between accelerating EV transition and ensuring the viability of the automotive industry.
The UK government has confirmed a review of its Zero Emission Vehicle (ZEV) mandate, potentially softening interim EV sales targets while maintaining the 2035 ban on new gasoline and diesel car sales. This move comes as the industry pushes for more flexibility in the transition to electric vehicles, acknowledging current market realities and infrastructure challenges.
Dr. Milan Nedeljković, Chairman of the Board of Management of BMW AG, reaffirmed the company’s ambitious goal for half of its global sales to be fully electric vehicles by 2030. This target highlights BMW's ongoing transition and significant investment in its EV portfolio and production capabilities. The remarks were made during BMW Group’s Q2 2026 earnings conference call.
Citing ongoing supply chain challenges and international trade issues, Quebec's Environment Minister has announced a revision to the province's Zero-Emission Vehicle (ZEV) mandate. The new target scales back the requirement for automakers from 100% to 80% ZEV sales by 2035. This adjustment reflects a more cautious outlook on the pace of EV adoption and market readiness.
