2 stories tagged marketing on EV Digest.
General Motors is on the hunt for a skilled influencer marketing professional to bolster Cadillac's brand presence. This remote position offers an opportunity to shape Cadillac's public image through strategic partnerships and digital engagement, indicating a growing focus on modern marketing approaches within the luxury EV segment.
Despite rising gas prices and a growing shift towards electric vehicles, Ram is intensifying its focus on large, gas-guzzling trucks, backed by assertive marketing campaigns. This strategy highlights a cultural attachment to traditional truck archetypes in the U.S. market, posing a challenge for the broader adoption of electric alternatives. It raises questions about how EV manufacturers will tailor their messaging to appeal to this significant segment of consumers.
