Subaru's High EV Marketing Spend Fails to Boost Sales

Subaru is reportedly investing significantly more in marketing its electric vehicles compared to its gasoline models, yet this increased expenditure has not translated into higher EV sales. Despite a substantial 40% rise in its U.S. marketing budget last quarter, the automaker is struggling to move its electrified inventory. This highlights the challenges some traditional automakers face in transitioning to and effectively promoting EVs.