Topic

consumer-sentiment

6 stories tagged consumer-sentiment on EV Digest.

KBB Survey: Hybrid SUVs Surpass EVs in 2026 Shopper Interest Amid Value, Convenience Concerns

A new Kelley Blue Book (KBB) Brand Watch report reveals a significant shift in consumer preference, with hybrid SUVs now outpacing battery-electric vehicles (BEVs) in shopper consideration for 2026. This trend highlights ongoing buyer priorities for perceived value, ease of refueling, and familiar utility, as hybrids offer a bridge between traditional gasoline vehicles and full electrification without range anxiety or charging dependency.

August 11, 2026Motor1Kelley Blue Book

Readers Weigh In: How Chinese EVs Could Enter the U.S. Market

A recent survey of over 3,000 readers explored the potential pathways for Chinese electric vehicles to penetrate the American market. The results indicate a strong reader perspective on whether and how these vehicles might overcome existing barriers and gain a foothold with U.S. consumers. This analysis offers insights into public perception regarding the entry of new, potentially lower-cost, EV options from China.

August 10, 2026Electrek

McKinsey Report: Easing Range Anxiety Boosts EV Adoption, But Affordability Remains a U.S. Hurdle

A new report from McKinsey & Company indicates that concerns over EV range are diminishing, contributing to a projected increase in electric vehicle adoption. However, for the U.S. market specifically, the high cost of EVs continues to be a significant barrier for many potential buyers. This suggests a mixed outlook for the American EV landscape, with infrastructure improvements driving interest while economic factors temper growth.

July 16, 2026Automotive News (Google News)McKinsey & Company

US Drivers Poised to Embrace Hybrids, Shunning Full EVs

The US auto market is at a crossroads, with strong indications that American consumers are increasingly favoring hybrid vehicles over fully electric ones. This trend suggests a potential shift in buyer preferences away from battery electrics toward more conventional hybrid powertrains, driven by factors like range anxiety and charging infrastructure concerns.

July 10, 2026Bloomberg (Google News)Toyota