KBB Survey: Hybrid SUVs Surpass EVs in 2026 Shopper Interest Amid Value, Convenience Concerns

A new Kelley Blue Book (KBB) Brand Watch report reveals a significant shift in consumer preference, with hybrid SUVs now outpacing battery-electric vehicles (BEVs) in shopper consideration for 2026. This trend highlights ongoing buyer priorities for perceived value, ease of refueling, and familiar utility, as hybrids offer a bridge between traditional gasoline vehicles and full electrification without range anxiety or charging dependency.