2 stories tagged us-expansion on EV Digest.
British EV powertrain specialist Electrogenic has acquired Huntington Beach-based TREMEC Electric GT, marking its entry into the U.S. market. This strategic move establishes a permanent American base for Electrogenic, which specializes in developing electric powertrain systems for various vehicle manufacturers.
French performance brand Alpine is eyeing an entry into the U.S. market, planning to leverage its premium image and focus on electric vehicles to differentiate itself. CEO Philippe Krief emphasizes a strategy of exclusivity, aiming to position Alpine as a niche, high-end EV manufacturer rather than competing in mainstream segments. This approach mirrors luxury sports car brands, prioritizing brand identity and performance in its future electric lineup for North America.
