3 stories tagged subscriptions on EV Digest.
Automakers are increasingly offering features as paid subscriptions, from heated seats to advanced software. However, this trend is facing significant resistance from car owners who feel they shouldn't have to pay extra for hardware already installed in a vehicle they've purchased outright.
Tesla announced a significant increase in its Full Self-Driving (FSD) beta subscriber base, reaching nearly 1.5 million customers as of the first quarter of 2024. This marks an addition of 200,000 new subscribers in just one quarter, highlighting a rapid adoption trend for the company's advanced driver-assistance system.
According to Tesla's Q2 2026 earnings report, the company's Full Self-Driving (Supervised) subscription service has achieved significant growth, now boasting 1.48 million active subscribers. This substantial increase indicates a strong uptake in consumer adoption for the advanced driver-assistance system, signaling its expanding presence in the market.
