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sales-strategy

2 stories tagged sales-strategy on EV Digest.

Market

Fiat Reverses EV-Only Strategy for 500 in Europe, Reintroducing Hybrid Model

Facing a significant sales drop for its electric 500e and idling its Mirafiori plant, Fiat has made the unusual decision to convert its EV-exclusive platform back to gasoline-hybrid power. This move aims to revive flagging sales in Europe by offering a more affordable, non-electric option alongside the 500e.

October 7, 2026·Autocar (UK)·Fiat
Market

JLR Prioritizes Value Over Volume, Steers Brands Towards Ultra-Luxury Market

Jaguar Land Rover (JLR) is strategically shifting its focus away from high-volume sales, aiming instead to elevate its brands into the ultra-luxury segment. This move is a response to recent financial pressures and market challenges, particularly in China and the US, pushing the automaker to emphasize exclusivity and bespoke offerings for its Range Rover lineup.

June 26, 2026·Autocar (UK)·JLR
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