Topic

ram

2 stories tagged ram on EV Digest.

2025 Ram 1500 Ramcharger vs. 2024 Ford F-150 Lightning: EREV vs. BEV Pickup Comparison

The 2025 Ram 1500 Ramcharger enters the electric truck market as an EREV, directly competing with the established 2024 Ford F-150 Lightning BEV. This comparison highlights their distinct electric powertrains, which cater to different preferences for range and charging convenience. Truck buyers now have more options as these two electric pickups offer varied approaches to sustainable hauling and utility.

July 4, 2026Kelley Blue Book NewsRam

Market

As Ram Doubles Down on Gas-Powered Trucks, Can Electrification Compete?

Despite rising gas prices and a growing shift towards electric vehicles, Ram is intensifying its focus on large, gas-guzzling trucks, backed by assertive marketing campaigns. This strategy highlights a cultural attachment to traditional truck archetypes in the U.S. market, posing a challenge for the broader adoption of electric alternatives. It raises questions about how EV manufacturers will tailor their messaging to appeal to this significant segment of consumers.

June 5, 2026New York Times - AutomobilesRam