4 stories tagged product-strategy on EV Digest.
Subaru is establishing a dedicated "Sports Vehicle Planning Office" aimed at enhancing the driving excitement of its future models. This initiative is largely attributed to the robust performance of the company's EV and hybrid sales, which are freeing up resources for focus on driver engagement.
The Volkswagen Group, seeking to simplify its extensive global product portfolio, is rumored to be evaluating significant cuts, potentially affecting nearly half of its offerings. Among the models reportedly under scrutiny for reduction are certain versions of the Jetta, Taos, and even the electric Porsche Taycan. This move aims to enhance efficiency and focus within the automotive giant's diverse brands.
Volkswagen Group is reportedly re-evaluating its future product portfolio, including electric vehicles from its Audi, Porsche, and core VW brands, as it seeks to implement significant cost reductions. The strategic review aims to streamline development and production across the conglomerate's diverse offerings. This could impact the number and types of new EV models that reach the market in the coming years.
Despite widespread anticipation and consumer demand for an affordable entry-level EV, it appears Tesla has abandoned plans for its long-rumored $25,000 Model 2/Q. This strategic shift leaves a significant gap in the automaker's product lineup for a mass-market electric vehicle.
