2 stories tagged market-competition on EV Digest.
Maserati has unveiled updates for its 2027 Grecale model, aiming to attract luxury SUV buyers, particularly those considering the Porsche Macan. The freshened Grecale features a V6 mild-hybrid powertrain, which the brand hopes will appeal to customers looking for a distinctive compact SUV experience.
Toyota CEO Koji Sato is calling for unprecedented collaboration among Japanese automakers to effectively compete with the rapid advancements and market dominance of Chinese electric vehicle manufacturers. Sato emphasized that a united front is essential for Japanese brands to survive and thrive in the evolving global EV landscape, highlighting the urgent need for innovation and efficiency. This strategic shift could see traditional rivals pool resources to develop new technologies and better penetrate international EV markets.
