Genesis Launches Electrified Magma Performance Brand with GV60 Magma EV
Genesis is entering the performance EV arena with its new Magma sub-brand, debuting with the 2027 GV60 Magma. This high-performance battery-electric variant will carry an estimated starting price of $71,495. The GV60 Magma positions itself above its corporate cousin, the Hyundai Ioniq 5 N, in both price and luxury aspirations.