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luxury-market

2 stories tagged luxury-market on EV Digest.

Market

JLR Prioritizes Value Over Volume, Steers Brands Towards Ultra-Luxury Market

Jaguar Land Rover (JLR) is strategically shifting its focus away from high-volume sales, aiming instead to elevate its brands into the ultra-luxury segment. This move is a response to recent financial pressures and market challenges, particularly in China and the US, pushing the automaker to emphasize exclusivity and bespoke offerings for its Range Rover lineup.

June 26, 2026·Autocar (UK)·JLR
Market

Ferrari's First EV, the Luce, Becomes a Litmus Test for Collectors

Ferrari is reportedly using its inaugural electric vehicle, the Luce, as a loyalty test for its most esteemed collectors. Those who opt out of purchasing the controversial EV may find it harder to secure allocations for future, more desirable Ferrari models.

June 18, 2026·InsideEVs·Ferrari
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