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luce

19 stories tagged luce on EV Digest.

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Ferrari's EV Journey Reportedly Spurred by Jeff Bezos Conversation

A new report reveals that a pivotal 2016 conversation between Amazon founder Jeff Bezos and Ferrari Chairman John Elkann played a key role in accelerating the luxury automaker's electric vehicle development plans. This early interaction highlights the unexpected influences shaping the high-performance EV market as traditional brands pivot towards electrification.

October 8, 2026·Motor1·Ferrari
Models

Ferrari Luce EV Renderings Unveiled with Striking Design

Concept renderings of the Ferrari Luce EV offer a glimpse into the brand's potential future electric hypercar. Showcasing a distinctive design, these visuals highlight both classic Ferrari elements and bold new styling choices. The all-electric Luce, if produced, would mark a significant shift for the iconic Italian marque.

September 9, 2026·InsideEVs·Ferrari
Models

Ferrari's Electric Luce One-Off Sells for $40 Million at Auction

A unique, custom-built electric vehicle from Ferrari, dubbed the Luce, recently commanded an astounding $40 million at a charity auction. This rare creation, which exists as a single unit, showcases the luxury automaker's foray into bespoke EV design and its appeal to high-net-worth collectors.

August 17, 2026·Reuters Autos (Google News)·Ferrari
Models

Ferrari 'Luce' EV Charity Car Sells for Staggering $40 Million, Not Indicative of Market Value

A unique Ferrari 'Luce' electric vehicle, chassis #0, fetched an astounding $40 million at auction, with all proceeds benefiting The Ferrari Foundation. This one-off charity sale is a halo project for the brand and does not reflect actual market pricing for future Ferrari EVs.

August 17, 2026·Motor1·Ferrari
Models

Ferrari's One-Off Luce EV Sells for Record-Breaking $40 Million at Auction

Despite initial criticism, the unique Ferrari Luce electric vehicle has commanded an astonishing $40 million at auction, setting a new record for the most expensive EV ever sold. This bespoke creation, commissioned by a private client, highlights the immense value placed on exclusive automotive artistry, even in the burgeoning EV market.

August 17, 2026·InsideEVs·Ferrari
Models

Ferrari's Inaugural EV, the Luce, Commands Astounding $40 Million at Auction

The very first production Ferrari electric vehicle, dubbed the Luce, shattered expectations at an RM Sotheby's auction in Monterey, fetching an unprecedented $40 million. This sale price dwarfed its initial estimate by over 36 times and was significantly higher than its retail value. All proceeds from the historic sale are slated for charity.

August 16, 2026·Electrek·Ferrari
Models

Ferrari Reportedly Reaches 2026 EV Sales Goal Ahead of Full Launch

Luxury automaker Ferrari has already met its internal sales target for its upcoming 2026 EV model, codenamed Luce, according to a recent report. This achievement comes well in advance of the vehicle's official unveiling, suggesting strong demand for Ferrari's first fully electric offering.

July 31, 2026·Automotive News (Google News)·Ferrari
Models

Ferrari Receives Strong Early Orders for Its First EV, the Luce

Ferrari's CEO, Benedetto Vigna, expressed high satisfaction with the initial order intake for its inaugural battery-electric vehicle, internally codenamed Luce. This positive reception underscores strong customer interest in the luxury brand's expansion into the electric market. Deliveries of the highly anticipated EV are slated to begin in late 2025.

July 31, 2026·Reuters Autos (Google News)·Ferrari
Models

Ferrari's Luce EV Hits Sales Targets Years Ahead of Schedule

Despite a challenging launch earlier this year, Ferrari's all-electric Luce has quickly surpassed its sales goals initially set for 2026. The luxury automaker reportedly aimed to sell just under 500 units this year, a milestone it has already achieved, demonstrating strong demand for its high-performance EV.

July 30, 2026·The Verge - Transportation·Ferrari
Models

Ferrari's First EV, the Luce, Reportedly Reaches Initial Sales Target Ahead of Debut

Ferrari's upcoming debut electric vehicle, internally known as the Luce, has already secured approximately 500 pre-orders globally, meeting its initial sales target for the first year. This strong early interest suggests a promising reception for the luxury brand's entry into the BEV market, even before its official unveiling.

July 30, 2026·Road & Track·Ferrari
Models

Ferrari's First EV, the Luce, Reportedly Sells Out

Ferrari's highly anticipated inaugural battery-electric vehicle, the Luce, has apparently been completely pre-ordered, signaling strong demand despite initial skepticism from some brand enthusiasts. This reported sell-out indicates a successful entry for the luxury automaker into the burgeoning EV market.

July 30, 2026·Motor1·Ferrari
Models

Ferrari's First EV, the $640K Luce, Sells Out 2026 Production in Under Two Months

Ferrari's inaugural all-electric vehicle, the Luce, has quickly sold out its entire 2026 production allocation of nearly 500 units. Despite a steep starting price of around $640,000 and some design critiques, the ultra-luxury EV met its sales target in less than two months, demonstrating strong demand for high-performance electric models.

July 30, 2026·Electrek·Ferrari
Models

Ferrari's First EV, the Luce, Achieves 2026 Sales Target in Just Two Months

Ferrari has quickly exceeded its initial sales projections for its forthcoming electric vehicle, the Luce. Within two months of opening orders, the luxury automaker has already met its sales target set for 2026, indicating strong early demand for its first all-electric model.

July 30, 2026·Financial Times (Google News)·Ferrari
Models

Exclusive First Look: Ferrari Luce EV Details Emerge from Balocco Circuit

Ahead of its official unveiling, an exclusive preview of the Ferrari Luce electric vehicle reveals previously unseen details from the Balocco Circuit. This behind-the-scenes look offers insights into Ferrari's upcoming EV, with even F1 drivers Charles Leclerc and Lewis Hamilton reportedly present.

July 22, 2026·Motor1·Ferrari
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Why Ferrari's First EV, the Luce, Is Sparking Controversy

Ferrari's much-anticipated first electric vehicle, rumored to be named 'Luce,' is already generating significant backlash. This isn't just about the shift to electrification, but rather a deeper discontent among enthusiasts who perceive the move as part of a trend diminishing the brand's core identity. Long-term fans feel that successive small changes have chipped away at the 'Ferrari-ness' they cherish.

July 18, 2026·Autocar (UK)·Ferrari
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Ferrari Marketing Director 'Pleased' by Strong Reception to Luce EV

Ferrari's marketing director expressed satisfaction with the intense public reaction, both positive and negative, to its upcoming Luce electric vehicle. This feedback, even from initial detractors, is seen as a sign of strong engagement and interest in the brand's first BEV.

July 15, 2026·Motor1·Ferrari
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Ferrari Reveals New Luce EV and Testarossa Spider, Igniting Brand Identity Debate

Ferrari recently unveiled the all-electric Luce, a five-seater SUV, a move that has sparked considerable debate among enthusiasts regarding the brand's traditional identity. This unconventional EV, with its controversial styling and departure from Ferrari's usual offerings, contrasts sharply with the simultaneous debut of the gasoline-powered 849 Testarossa Spider, prompting a re-evaluation of Maranello's core principles.

July 15, 2026·Autocar (UK)·Ferrari
Models

Ferrari's Luce EV Garners Unexpected Success Despite High Price Tag

Ferrari's new high-end electric vehicle, the Luce, is reportedly performing well in the market, defying initial skepticism about its extreme price point. The Italian luxury automaker appears to be making headway in the EV sector, appealing to its exclusive clientele with this premium offering.

June 30, 2026·CleanTechnica·Ferrari
Market

Ferrari's First EV, the Luce, Becomes a Litmus Test for Collectors

Ferrari is reportedly using its inaugural electric vehicle, the Luce, as a loyalty test for its most esteemed collectors. Those who opt out of purchasing the controversial EV may find it harder to secure allocations for future, more desirable Ferrari models.

June 18, 2026·InsideEVs·Ferrari
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