4 stories tagged launch on EV Digest.
Rivian-affiliated e-bike brand ALSO is rolling out its TM-B electric bicycles across the U.S. However, these initial units are for a promotional tour, leaving customers who pre-ordered almost a year ago still waiting for their bikes. This launch strategy highlights a potential disconnect between brand visibility and customer fulfillment for the nascent e-bike company.
Rivian has officially announced that its more affordable R2 electric SUV is on track for a 2026 market debut. Positioned as a crucial entry point for new buyers, the R2 will leverage the company's existing production facility in Illinois, with initial models expected to be delivered in the first half of the year.
Hyundai is gearing up for the introduction of its new IONIQ 3 BEV, with order books expected to open in the second half of 2026. The automaker projects robust sales, aiming to deliver more than 40,000 units globally in 2027 after mass production commences in mid-August of that year.
Tesla is incentivizing initial purchasers of its new Model Y Long Range with a package of complimentary software and design enhancements. These perks include features like an Enhanced Autopilot trial and premium interior upgrades. This move aims to boost sales and consumer interest during the EV's launch phase.
