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2 stories tagged junior on EV Digest.

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Can Alfa Romeo Successfully Span the EV Market from Entry-Level to Ultra-Luxury?

Alfa Romeo is attempting a significant brand stretch, aiming to offer both an entry-level EV, the Junior, and the exclusive 33 Stradale electric hypercar. This strategy challenges whether a single brand can credibly operate across such a vast price and performance spectrum in the electric vehicle market.

August 1, 2026·Autocar (UK)·Alfa Romeo
Models

Alfa Romeo Teases Upcoming Junior Crossover, its First EV

Alfa Romeo has released teaser images for its new compact crossover, codenamed "Junior," which will serve as the Italian brand's first battery electric vehicle (BEV). Set to debut in April, the Junior will share its Stellantis architecture with the Jeep Avenger and Fiat 600e, marking a crucial step in Alfa Romeo's electrification strategy.

July 14, 2026·Motor1·Alfa Romeo
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