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Ferrari Reveals Pricing for Upcoming Luce Electric Supercar

Ferrari has disclosed preliminary pricing for its first all-electric vehicle, the Luce, coming in roughly $80,000 below earlier industry estimates. Despite the lower-than-anticipated starting figure, the ultra-luxury five-seater will still command one of the steepest MSRPs of any production vehicle. The move offers an early look at how the Italian exotic brand plans to position its high-performance electrification efforts.

October 21, 2026·Car and Driver·Ferrari
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