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New Generation of Auto CEOs Cut EV Investments Amid Shifting Market Realities

A wave of new automotive CEOs are re-evaluating and cutting back on ambitious EV and future-tech investments, totaling over £26 billion in writedowns. This shift reflects a strategic pivot towards core profitability and away from projects deemed unsustainable due to changing consumer demand, geopolitical factors, or previous overestimations. Companies are aiming to streamline operations and focus on more immediate returns.

July 15, 2026·Autocar (UK)
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