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direct-sales

2 stories tagged direct-sales on EV Digest.

Regulation

Polestar Faces $25M Lawsuit Over US Sales Model Changes

A Colorado-based dealership group is suing Polestar for $25 million, alleging the EV manufacturer deliberately engineered a sales ban on its Polestar Engineered models. The lawsuit claims Polestar used a federal connected vehicle rule to circumvent franchise obligations and shift to a direct-sales model for certain performance vehicles in the US market, impacting dealer operations and profitability.

August 17, 2026·Motor1·Polestar
Market

Volvo, Mercedes-Benz, Mini, and Honda Champion Direct-to-Consumer Sales Model

While many automakers have abandoned the direct-to-consumer "agency model" of vehicle sales, a few major players are finding success with the system. Volvo, Mercedes-Benz, Mini, and Honda are among those persisting with this approach, which was popularized by Tesla.

July 14, 2026·Autocar (UK)·Volvo
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