Rivian-Backed ALSO E-Bikes Launch, But Consumer Deliveries Remain Unclear
Rivian-affiliated e-bike brand ALSO is rolling out its TM-B electric bicycles across the U.S. However, these initial units are for a promotional tour, leaving customers who pre-ordered almost a year ago still waiting for their bikes. This launch strategy highlights a potential disconnect between brand visibility and customer fulfillment for the nascent e-bike company.