Mercedes-Benz CEO Admits Automaker "Went Too Far" With Touchscreen Dominance, Vows to Retain Essential Buttons
In a notable shift, Mercedes-Benz CEO Ola Källenius acknowledged that the industry, including his own company, might have overemphasized large touchscreens at the expense of physical buttons, leading to user interface challenges. While touchscreens are here to stay, Mercedes plans to reintroduce some tactile controls, particularly on steering wheels, to improve usability and safety.