Alpine Shrugs Off Slow A390 Electric SUV Deliveries to Focus on Brand Building
Renault Group executives are downplaying the sluggish sales start of the Alpine A390, emphasizing long-term brand equity over sheer volume. The high-performance electric SUV currently delivers around 250 units per month, falling short of internal targets as German competitors offer more aggressive lease terms and discounts. Leadership maintains that establishing the brand's performance credentials remains the top priority over chasing short-term market share.