Rivian Confirms R3 Will Undercut R2 Price, Hints at Even Cheaper R4
Rivian CEO RJ Scaringe has revealed that the upcoming R3 compact SUV will be priced "materially lower" than the R2, positioning it as a more accessible entry into the brand's lineup. This strategic move aims to broaden Rivian's market appeal, with plans already underway for an even more affordable R4 model to follow.