3 stories tagged market-research on EV Digest.
A new BMW Group survey reveals that while electric vehicles are gaining mainstream acceptance in the U.S. market, many consumers still believe they need significantly more range than their typical daily driving habits suggest. The study highlights a perception gap, indicating that range anxiety, or at least range desire, remains a key factor influencing purchasing decisions despite practical usage patterns.
A new Kelley Blue Book Brand Watch report reveals that consumer interest in electric vehicles continues to rise. The study highlights significant gains in shopper consideration for brands like Audi and Kia, indicating a shift in market perception and preference within the EV segment.
A recent European survey indicates that Elon Musk's public persona poses a greater reputational challenge for Tesla than BYD's association with the Chinese government does for the Chinese automaker. The findings suggest that consumer perception of leadership can significantly impact brand image in the competitive EV market.
