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Ferrari Prices Its Debut EV, the Luce, Starting at $560,800

Ferrari has set the U.S. starting price for its inaugural all-electric model, the Luce, at a staggering $560,800. The hefty sticker price establishes the controversial five-seater as one of the most expensive production EVs ever offered to American buyers. The hyper-luxury grand tourer will serve as a high-stakes test of whether collectors embrace Maranello's shift toward zero-emission performance.

October 22, 2026·Road & Track·Ferrari
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