Polestar Newsletter
Press and product updates from Polestar across the global lineup.
Recent issues
- Oct 3, 2026A new day for Polestar 4
This Polestar newsletter announces the arrival of the Polestar 4 in Busan, South Korea. It highlights South Korea's advanced industrial capabilities and its embrace of electric vehicles and expanding charging infrastructure. The newsletter positions the Polestar 4 as a reflection of the country's forward-thinking approach to technology and innovation.
Read on Polestar - Jun 16, 2026Can the thrill of driving be measured?
Polestar and the SDG Impact Lab at the University of Oxford are collaborating on a research initiative to scientifically measure the thrill of driving. The project will involve studying brain activity, heart rate, and eye movement data at the Gotland Ring in Sweden. The goal is to determine if the sensations associated with driving can be observed, analyzed, and decoded.
Read on Polestar - Jun 16, 2026No headlines, just progress: how 31% lower emissions stopped feeling like news
Polestar's latest sustainability report details a 31% reduction in greenhouse gas emissions per car sold compared to its 2020 baseline, reaching 31.7 tCO₂e. The report highlights continued efforts in using renewable energy-powered aluminum in the Polestar 5 and increasing recycled cobalt in Polestar 2 and Polestar 3 batteries. The company emphasizes consistent, incremental changes over singular breakthroughs in achieving its sustainability goals.
Read on Polestar - May 2, 2026Polestar 5 goes sub-zero
This newsletter details the Polestar 5's appearance and performance at the FAT International Ice Race in Zell am See, Austria. It highlights the car's presence at the event, which features ice driving and car enthusiasts. The content emphasizes the unique setting and activities associated with the ice race.
Read on Polestar - Apr 23, 2026Pump anxiety: Electric vehicles vs rising fuel prices | Polestar
This Polestar newsletter discusses how electric vehicles offer a more sustainable alternative to fluctuating fossil fuel prices. It states that global tensions have led to increased fuel costs and a subsequent rise in EV adoption in key markets like Europe and the UK. The content highlights Polestar CEO Michael Lohscheller's view that 'pump anxiety' has replaced 'range anxiety,' emphasizing the need for continued investment in EV infrastructure for a more resilient future.
Read on Polestar - Apr 16, 2026Polestar pre-owned: why used electric cars are worth a closer look | Polestar
This newsletter from Polestar discusses the rising interest in pre-owned electric vehicles as a practical and cost-effective alternative to gasoline cars. It highlights the benefits of predictable running costs associated with EVs compared to volatile fuel prices. The content suggests that pre-owned Polestar vehicles offer a reliable option for those considering an electric car.
Read on Polestar - Apr 13, 2026Beyond the Road: Jesse Montgomery
This newsletter features an interview with Jesse Montgomery, a Polestar owner and enthusiast based in Arizona. He discusses his experience with Polestar vehicles, highlighting his preference for the Polestar 2 BST 230 and his partner's recent adoption of the brand. Montgomery shares insights into why he transitioned to Polestar, emphasizing the brand's performance heritage and the personal connection he feels with his car.
Read on Polestar - Mar 27, 2026Inside Tromsø: The Arctic city where EVs rule
This newsletter issue highlights Tromsø, Norway, an Arctic city with a high adoption rate of electric vehicles. It explores why EVs are successful there, despite common misconceptions about their performance in cold climates. The article features a local Polestar 4 owner, a freeskiing athlete, who uses his EV for daily life and accessing remote skiing locations.
Read on Polestar - Dec 11, 2025Driving an EV in cold weather: A how-to guide | Polestar US
This Polestar newsletter provides a guide on driving electric vehicles in cold weather. It offers tips to maximize range and optimize performance during winter months. The article explains how low temperatures can affect EV batteries and outlines strategies for improving efficiency and safety.
Read on Polestar - Dec 3, 2025Beyond the Road: Sergio Marques
This newsletter features an interview with Sergio Marques, a Polestar 4 owner and Commercial Director at a Portuguese wine producer. He shares his experiences driving his Polestar in Jokkmokk, Sweden, highlighting the unique environment of frozen lakes and the Northern Lights. The content discusses his connection to the brand and his journey in the region.
Read on Polestar - Nov 9, 2025Polestar 5 and Gran Turismo: Turning the physical to digital
This newsletter announces the integration of the Polestar 5 into the video game Gran Turismo 7. It highlights the collaboration with developer Polyphony Digital to accurately represent the car's performance and dynamics within the game. The article also mentions Igor Fraga, a driver capable in both real-life and virtual racing.
Read on Polestar - Nov 2, 2025Polestar 3 wins world's biggest winter range test
The Polestar 3 Long range Dual motor with Performance Pack won the annual El Prix range test in Norway, outperforming 23 other electric vehicles. The test, conducted under harsh winter conditions, measures how far EVs can travel on a single charge compared to their official WLTP range. The Polestar 3 achieved an impressive 531 km, marking the smallest discrepancy from its advertised range among competitors.
Read on Polestar - Oct 29, 2025Performance Stories: Braking with Brembo
This newsletter details Polestar's collaboration with Brembo on the braking systems for the Polestar 4, specifically models equipped with the Performance pack. It highlights Brembo's approach to brake design, drawing on extensive motorsport experience to enhance vehicle control and overall driving performance. The discussion emphasizes that stopping ability is a crucial aspect of high performance, equally important as acceleration.
Read on Polestar - Oct 29, 2025All Polestar 3 vehicles to get new, more powerful NVIDIA core computer
Polestar announced that all Polestar 3 vehicles will receive a complimentary upgrade to a more powerful NVIDIA DRIVE AGX Orin core computer. This upgrade applies to existing owners and pre-configured vehicles available for delivery, ensuring they receive the same system as the 2026 Polestar 3. The new computer enhances the vehicle's central computing capabilities, which are crucial for autonomous features.
Read on Polestar - Sep 19, 2025Polestar 5: A pure performance grand tourer debuts in Munich
This Polestar newsletter announces the debut of the Polestar 5 at IAA Mobility 2025. The Polestar 5 is described as a performance grand tourer crafted in bonded aluminum. The newsletter highlights the car's presence at the motor show where designers and engineers interacted with car enthusiasts and industry insiders.
Read on Polestar - Jul 30, 2025The next lap mindset: Shana Claessens on precision, control, and the pursuit of true performance
This newsletter features an interview with Belgian racing driver Shana Claessens, who discusses her career and passion for motorsport. Claessens shares insights into her driving philosophy, emphasizing precision and control. The article also touches on her experience driving a Polestar 4 at Circuit Zolder.
Read on Polestar - Jul 15, 2025Polestar portraits with American basketball player Kevin Love
This Polestar newsletter features an interview with American basketball player Kevin Love. The article explores Love's holistic approach to life, emphasizing how he integrates performance, well-being, and creativity both on and off the court. Polestar highlights his mindset beyond athletic training as something that resonated with them.
Read on Polestar - Jun 16, 2025Abbey Road Studios Mode with corto.alto: “Being in the Polestar—it’s so cool”
This newsletter announces the launch of Abbey Road Studios Mode in the Polestar 3, a new in-car audio experience developed in collaboration with Abbey Road and Bowers & Wilkins. To demonstrate this feature, Polestar invited jazz artist corto.alto to reinterpret two of his tracks at Abbey Road Studio Two, showcasing the unique sonic characteristics and depth of the new listening mode available via an over-the-air update.
Read on Polestar - May 27, 2025Abbey Road Studios Mode with Jon Hopkins: "What they've done is truly incredible"
Polestar launched a new in-car sound mode called Abbey Road Studios Mode for the Polestar 3, co-developed with Abbey Road and Bowers & Wilkins. To mark the launch, Polestar collaborated with Grammy-nominated artist Jon Hopkins, who created new music for an over-the-air update using the feature. Hopkins tested the new mode in the Polestar 3 outside Abbey Road Studios.
Read on Polestar - May 13, 2025Polestar portraits with American football player Solomon Thomas
This newsletter features an interview with American football player Solomon Thomas, discussing his career and passions beyond football, including musicals. It highlights his journey in professional football and his connection to the Polestar 3.
Read on Polestar - May 8, 2025Polestar portraits with professional cyclist Demi Vollering
This Polestar newsletter features an interview with professional cyclist Demi Vollering, winner of the 2023 Tour de France Femmes. Vollering discusses her journey to becoming a champion, emphasizing the commitment, endurance, mental strength, and technical refinement required in professional cycling. The article is part of the "Polestar Portraits" series, offering insights into her preparation.
Read on Polestar - Apr 3, 2025Lifting the lid: The story behind Polestar’s racy new look
This newsletter highlights Polestar's presence at the FAT International Ice Race in the Austrian Alps, where the company showcased its new Arctic collection and a race suit and helmet combination. The event featured rare race cars, and Polestar also operated an "Electric Garage" displaying a Polestar 5 installation and offering interactive experiences.
Read on Polestar - Apr 2, 2025Polestar portraits with race car champion J.R. Hildebrand
This newsletter features race car champion J.R. Hildebrand, known for his participation in the Indianapolis 500 and other major motorsport events. The content explores his perception of performance in racing and automotive experiences.
Read on Polestar - Mar 31, 2025Polestar portraits with pro rock climber Margo Hayes
This newsletter features an interview with professional rock climber Margo Hayes, highlighting her career and perspective on life. Hayes discusses how rock climbing has influenced her worldview and her achievements in the sport. The content includes a brief biographical detail about her historic 9a+ climb.
Read on Polestar - Mar 7, 2025Can cars be caring: How wellness trends in the automotive space will transform future vehicles
This newsletter discusses the evolving relationship between car owners and their vehicles, highlighting how electric vehicles (EVs) require less maintenance compared to internal combustion engine (ICE) cars. It explores the automotive industry's focus on integrating wellness trends into future car designs to enhance the physical and mental well-being of occupants, given the significant amount of time people spend in their cars.
Read on Polestar - Mar 7, 20252025 Mille Miglia: Winning the 'most beautiful race in the world'
This Polestar newsletter discusses the 2025 Mille Miglia, re-envisioned as a modern event celebrating automotive heritage and innovation. It details the main 1000 Miglia, which features classic cars, and the 1000 Miglia Green, dedicated to electric vehicles. The event is characterized as a blend of a race and a fashion parade, highlighting both vintage and electric performance vehicles.
Read on Polestar - Feb 27, 2025Polestar portraits with cultural tastemaker Jordan ‘Watts’ Watson
This newsletter features an interview with Jordan 'Watts' Watson, a digital curator known for his 'Love Watts' Instagram account. The article discusses how digitalization and social media have influenced art and the way people consume it. Watson shares his perspective on these changes and his role as a cultural tastemaker in the digital age.
Read on Polestar - Feb 14, 2025One Charge Challenge: From Sweden to New Zealand
This newsletter details a journey with a Polestar 2 across New Zealand's South Island, highlighting the country's scenic driving roads and renewable-powered charging infrastructure. It notes the significant distance between Polestar's headquarters in Sweden and its Christchurch location in New Zealand, framing the local drive as an exceptional experience for Polestar vehicles.
Read on Polestar - Feb 7, 2025FAT uncovered: Cars, culture, and couture at the world's coolest ice track
Polestar participated in the FAT International Ice Race in the Austrian Alps. The event showcased car culture and performance, drawing 5,000 car enthusiasts to Zell am See. Polestar also unveiled its Arctic Circle collection, inspired by the company's racing heritage.
Read on Polestar - Jan 30, 2025How we built our all-action Arctic Circle collection
This newsletter details the development of Polestar's Arctic Circle Collection, a series of one-off vehicles designed to showcase the brand's racing heritage. These cars are set to appear at the 2025 FAT International Ice Race in the Austrian Alps. The article highlights Polestar's roots in Scandinavian motorsport and its continued efforts to integrate this performance legacy into its electric road cars.
Read on Polestar - Jan 21, 2025Polestar Energy: Meet the app that’s changing the way drivers charge
Polestar has launched the Polestar Energy app in eleven European markets, designed to help EV owners charge more efficiently and save money. The app aims to optimize charging times to avoid peak energy rates and potentially reward users for supporting the grid. It is currently available in the UK, Netherlands, Germany, Belgium, Sweden, Norway, Denmark, Spain, Italy, Austria, and Switzerland.
Read on Polestar - Jan 16, 2025The five key facts you need to know from our business and strategy update
Polestar shared key details from its recent business and strategy update, including the announcement of the upcoming Polestar 7, a premium compact SUV. The company is expanding its manufacturing footprint to include Europe, in addition to existing production in the USA, South Korea, and China. This expansion supports Polestar's strategy to grow within the premium EV market.
Read on Polestar - Dec 30, 2024…And it’s a wrap: 2024 highlights
This Polestar newsletter reflects on the company's activities and highlights from 2024. It features stories about a Polestar 2's journey in the Scottish Highlands and a snowboarder in Finland. The newsletter also provides links to information about various Polestar models, test drives, offers, and services.
Read on Polestar - Dec 20, 2024Beyond the Road: Oliver and Jos van den Berg
This newsletter features an interview with Oliver and Jos van den Berg, a father-son duo from Germany, about their ownership experience with Polestar. They discuss their initial introduction to the brand with the Polestar 1 and how they perceive Polestar's unique position among other automotive brands.
Read on Polestar - Dec 13, 2024From Concept to Car: Keeping cool | Polestar Global
This newsletter from Polestar discusses the extensive testing processes involved in ensuring their electric vehicles can withstand various environmental conditions, from extreme cold to intense heat. It highlights the work of Polestar's climate and thermal attributes engineering team, led by Matt Clowes, focusing on how they ensure optimal cabin temperature control for driver comfort in all climates.
Read on Polestar - Dec 10, 2024Polestar Additionals: Find the perfect Christmas gift for the holidays
This newsletter from Polestar announces a shopping guide for various Polestar-branded accessories and merchandise. It features items such as backpacks and a camera bag, presented as Christmas gift ideas. The newsletter also includes promotional links for Polestar 2, 3, and 4 models, pre-owned cars, test drives, and financing options.
Read on Polestar - Nov 29, 2024Your closest Polestar Space might be the hottest ticket in town
This Polestar newsletter highlights the unique design of its retail "Spaces" and how they host art exhibitions. It features an exhibition by Carmelo Zappulla, titled "From Pattern to Matter," which explores sustainable design and the intersection of nature and technology. The newsletter emphasizes the immersive and minimalistic atmosphere of Polestar Spaces.
Read on Polestar - Nov 22, 2024A guide to Google Maps in Polestar | Polestar
This newsletter from Polestar provides a guide to using Google Maps within their vehicles. It details how the integration of Google Maps into the Android Automotive OS enhances navigation, route planning, and real-time charging updates. The content explains how these features contribute to a more efficient and optimized electric vehicle driving experience.
Read on Polestar - Nov 19, 2024Myth-busting: Are EVs really better for the environment?
This newsletter from Polestar addresses common environmental concerns about electric vehicles. It uses the concept of a Life Cycle Assessment to evaluate the overall carbon footprint of EVs compared to internal combustion engine vehicles, from manufacturing to operation. The article emphasizes that EVs produce zero tailpipe emissions, contributing to reduced CO2 levels.
Read on Polestar - Nov 18, 2024Michael Lohscheller: Keep the faith (and keep your promises)
Polestar CEO Michael Lohscheller discusses the need for urgent action regarding climate change and greenhouse gas emissions, particularly within the transport sector. He emphasizes that electrification is the most viable technology for the car industry to meet Paris Agreement goals. Lohscheller notes that despite discussions and investments, emissions continue to rise, highlighting a lack of speed and urgency from policymakers.
Read on Polestar - Oct 29, 2024CMF Designer Komal Singh’s: Path to Polestar | Polestar US
This newsletter features an interview with Komal Singh, a Color, Material, and Finishes (CMF) Designer at Polestar. She discusses her background, journey to Polestar, and role in creating the visual identity of Polestar vehicles. The article highlights how her upbringing influenced her design philosophy.
Read on Polestar - Oct 25, 2024From Concept to Car: That Polestar Feeling | Polestar US
This Polestar newsletter features an interview with Chris Baguley, Vehicle Dynamics Lead on the Polestar 5. Baguley discusses the importance of tire selection and technology in vehicle dynamics and performance. The article delves into how different tire characteristics affect a car's behavior and connection to the road.
Read on Polestar - Oct 22, 2024The Ultimate EV Handbook: (Almost) everything you need to know about infotainment
This newsletter issue from Polestar focuses on the capabilities of its in-car infotainment systems. It highlights how Polestar vehicles use the Android Automotive Operating System to integrate Google Maps and other services, providing a user experience similar to smartphones or tablets. The content also mentions pre-loaded entertainment apps like Spotify, YouTube, and Amazon Prime Video.
Read on Polestar - Oct 18, 2024Myth-busting: How many charging stations are there really?
This newsletter challenges the misconception that there are not enough EV charging stations. It suggests that the availability of chargers varies significantly by region, with established infrastructure in places like Western Europe and China. The article argues that charging infrastructure generally expands in response to EV adoption.
Read on Polestar - Sep 30, 2024The Importance of Concept Cars| Polestar US
This newsletter from Polestar discusses the role and importance of concept cars in the automotive industry. It explains that concept cars serve as prototypes for showcasing new designs and technologies, acting as experimental platforms for manufacturers. The content highlights how these vehicles allow for exploration of advanced ideas before mass production.
Read on Polestar - Sep 13, 2024What are Over-The-Air software updates and how do they work in EVs?
This newsletter issue from Polestar explains what Over-The-Air (OTA) software updates are and how they function in electric vehicles. It details how these updates can improve various aspects of a car, from infotainment to driving performance, and discusses the technology behind them and their impact on vehicle ownership and maintenance.
Read on Polestar - Sep 12, 2024Polestar X Hot Wheels: How to build the ultimate toy car
Polestar's 2024 Design Contest, in collaboration with Hot Wheels, challenged designers to create unrealistic concept cars. Over 1,000 entries were received, with the winning design, Polestar TRX, set to be produced as a 1:64 scale Hot Wheels die-cast model. This newsletter features an interview with Hot Wheels Design Manager Craig Callum about the competition and the process of turning the winning design into a toy car.
Read on Polestar - Aug 11, 2024How far are we from building the perfect city?
This newsletter issue discusses the concept of future cities and urban development. It explores how cities might evolve by 2050, considering the perspectives of leading architects on redesigning urban spaces for sustainability and efficiency. The content delves into the potential for both existing cities and newly constructed urban landscapes to adapt to future population growth and societal needs.
Read on Polestar - Jun 14, 2024Experiencing the sound system of Polestar 3
This newsletter discusses the sound system in the Polestar 3, focusing on the integration of Dolby Atmos technology. It highlights how Dolby Atmos enhances the in-car audio experience by creating a three-dimensional soundscape. The content also provides a brief history of in-car audio, tracing its evolution from early radio to modern immersive sound systems.
Read on Polestar - Jun 12, 2024The Ultimate EV Handbook: Make the most of your digital assistant
This newsletter issue focuses on the integration of Google-powered infotainment systems in Polestar vehicles. It highlights how these systems allow users to control smart home devices and sync personal schedules, aiming to enhance the driving experience. The content specifically mentions the Polestar 2's role in pioneering this digital ecosystem with Android Automotive OS, offering features like real-time navigation and voice control.
Read on Polestar - Mar 12, 2024How to configure your Polestar 3 | Polestar
This Polestar newsletter provides guidance on configuring the Polestar 3. It details the steps involved in customizing the vehicle to suit individual preferences, covering various options, packs, and upgrades. The guide also explains the different variants available for the Polestar 3, such as the Long range Single motor and Long range Dual motor, outlining their respective features and benefits.
Read on Polestar - Dec 7, 2023PANGAIA and Polestar: Commitment and collaboration
This newsletter discusses the collaboration between Polestar and PANGAIA. PANGAIA is a materials science company focused on creating sustainable lifestyle products and reshaping the fashion industry. The article highlights PANGAIA's mission to develop an Earth-positive business model by utilizing natural resources and scientific advancements to address environmental challenges within fashion.
Read on Polestar - Oct 3, 2023One-Charge Challenge: Denver, Colorado
This newsletter details the "One-Charge Challenge" undertaken in Denver, Colorado. The challenge involves exploring Denver and the Rocky Mountains to assess how much ground can be covered on a single charge of the Polestar 2. The content highlights the topographical challenges of high elevation and winding roads characteristic of the region and mentions the city's geographical features and history.
Read on Polestar - May 27, 2022Curbing Concerns: EV batteries | Polestar US
This newsletter issue from Polestar addresses common myths and misconceptions surrounding EV batteries. It features an interview with Polestar Lead Engineer Camilla Møller to clarify these misunderstandings and aims to alleviate consumer concerns about electric vehicle adoption. The content includes a video interview and related articles on EV charging and sustainability.
Read on Polestar - Dec 4, 2021Red Dot’s “Best of the Best” for product design
Polestar 2 has received the Red Dot “Best of the Best” award for product design. The annual Red Dot competition recognizes innovations in product design across approximately 50 categories. The jury evaluates entries for high design quality, with the "Best of the Best" being awarded to a single top product.
Read on Polestar