Kia Targets Canadian Market With Sub-$40,000 EV3 to Fend Off Low-Cost Rivals

Kia aims to introduce its subcompact EV3 electric crossover in Canada with a target starting price below $40,000 CAD. The affordable model is positioned to capture entry-level buyers and counter prospective competition from low-cost Chinese automakers. Offering multiple battery pack options, the EV3 represents a critical test for whether legacy brands can deliver compelling budget EVs in North America.