Aston Martin CEO discusses challenges facing luxury EVs amid Ferrari's EV uncertainties
EUAston Martin
The CEO of Aston Martin, Adrian Hallmark, suggests that the luxury EV market faces significant headwinds, echoing consumer sentiment challenges that have reportedly impacted Ferrari's planned electric hypercar, the Luce. Hallmark attributes these difficulties to a market that is not yet fully receptive to high-end electric models, despite the push for electrification.
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