Mitsubishi Prepares ASX VR-e Electric SUV to Challenge Low-Cost Chinese Rivals in Australia

Mitsubishi plans to launch its all-electric ASX VR-e crossover in Australia by late 2026, targeting the increasingly competitive entry-level EV segment. The Japanese automaker expects pricing to land in the $40,000 AUD range, wagering that its established dealer footprint and long-term warranty will lure buyers away from cheaper Chinese imports. The model represents a critical step in Mitsubishi's regional electrification rollout.