Upcoming Lexus TZ Could Undercut Luxury Three-Row Electric SUV Rivals on Price

Lexus is preparing to enter the three-row electric SUV segment with the upcoming TZ, aiming to disrupt established competitors through competitive pricing. Projected to start around $64,050, the luxury EV could significantly undercut rivals like the Rivian R1S, Volvo EX90, and Lucid Gravity. If Lexus hits that target, the TZ could become one of the most accessible family-sized premium electric crossovers in North America.