Ford Aims for Budget Buyers with Fathom Electric Pickup Starting at $28,350
USFord
Ford plans to price its upcoming Fathom electric pickup starting at $28,350, positioning it as one of the most affordable battery-electric vehicles in the United States. Even higher-tier trims are expected to remain in the upper $30,000 range, keeping the entire lineup below the $40,000 mark before potential incentives.
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